Trust is becoming a keystone for industry and livelihood in modern society. Trust is at the heart of the sharing economy, which encourages access over ownership. In business, trust reduces transaction friction by diminishing the need to insure against deception. According to PwC, "Trust has become essential in the digital age. It must underpin how you organise and run your business so that you can be successful". Selecting on the basis of trust is key to recruitment in firms, credibility in professional services and even collaboration in research. Category-based search engines, like Google, Yahoo and Bing, have transformed our lives by providing fast and targeted access to information. But these search engines are strikingly ineffective at finding individuals for trust-based relationships: employees, experts, business partners and collaborators. Our solution is Irix, a new trust-based search platform for finding workers, experts and partners by recursively harnessing the trusted contacts between individuals. Humans have a fundamental predisposition towards trust. Trust enables them to make better decisions more quickly. Irix combines the human inclination towards trust with a technology platform to build and track rust corridors. A trust corridor is trust between two people that do not know each other based on a pathway of trusted connections between them. The advantage of trust corridors is that they can dramatically extend the community of people that a Conaissance Ltd is a UK SME dedicated to human-facilitated search. The premiere product of Conaissance is the Irix,
a web platform which enables individuals to easily and quickly identify trust corridors through the complex ecosystem networks which connect them to others. Conaissance has offices in London and combines expertise in software design with computational methods for navigating complex networks to establish optimal trust corridors to quickly bring people solutions which they can be confident about.