Business: Is it rocket science?
“Business: Is it rocket science?” is a series of dinners for business leaders, scientists and journalists to discuss the science of business and the business of science. It is co-hosted by the London Institute, the BCG Henderson Institute and Princeton University.
As firms become more interconnected and technology plays a bigger role in their success, strategic and scientific insights offer businesses a critical advantage. Borrowing concepts from ecology, evolution, collective learning and statistical physics, the science of business considers how science can help firms innovate faster, manage complexity, build intelligent organizations and realize organizational change.
At the same time, science can learn from business. New opportunities are emerging for how to organize research for social and economic benefit. But the traditional university model for research has been slow to change. The business of science considers how business can inspire new models for funding research, translating discoveries and building a more efficient research environment.