Harnessing the secret structure of innovation

M. Reeves, T. Fink, R. Palma, J. Harnoss

MIT Sloan Management Review 59, 37 (2017)

#innovation#strategy#management

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LQ placeholderFirms can harness the shifting importance of component building blocks to build better products and services.

Firms can harness the shifting importance of component building blocks to build better products and services.

Innovation is often viewed as more art than science. But in reality, companies can improve their odds of sustained success by taking advantage of information about the unfolding innovation process.

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