Martin Reeves

Martin Reeves is a Trustee of the London Institute and a Senior Partner and Managing Director at the Boston Consulting Group. He studied natural sciences at Cambridge University and did an MBA at the Cranfield Institute of Technology. He also studied physiology at Tokyo University and Japanese at Osaka University. Before joining BCG, Mr Reeves worked for AstraZeneca in Japan and the UK. He is the Chairman of the BCG Henderson Institute, BCG’s vehicle for exploring ideas from beyond the world of business, which have implications for business strategy and management. Mr Reeves leads research on the science of change, technology and strategy, business and society, and the humanity of business. He is the author of Your Strategy Needs a Strategy and The Imagination Machine: How to Spark New Ideas and Create Your Company's Future.

Papers